Brendan Howard

Partner and Managing Director

Brendan Howard

Partner and Managing Director

Brendan is a Partner and Managing Director with CIEL Capital. Brendan oversees portfolio company management with a particular focus on strategy consulting and growth. Additionally, Brendan support new acquisition due diligence and strategic planning, having worked on the acquisitions of Charity Village, Category 5, CCTV Direct, and General Kinetics. Brendan currently serves as the President of Category 5. Brendan joined CIEL in 2016.


Brendan built his career as a strategy professional, first with Secor Consulting, then with KPMG Management Consulting, and then Aimia-Aeroplan. As a Management Consultant, he focused on corporate strategy, growth strategy, public policy development, innovation and negotiation strategy. His Private sector work has spanned Private Equity, media, energy, FSI, manufacturing, CM&E, CPG, retail, and health sectors. Brendan brings insight, realism and optimism as he works with others to craft sound, pragmatic strategy.


Brendan holds an M.Sc. in Public Policy and Administration from the London School of Economics (First Class Honours) and an HBA from the Ivey School of Business (with Distinction). He is the Chair of the Board for Start 2 Finish, a Canadian-wide charity focused on youth health and literacy. He is a competitive Triathlete and an active alumnus of the Ivey Business School.